Customer
Relationship Management (CRM) is best defined as
'A strategic approach that combines the best
practice processes, technology, employees, and information
across an organization in order to attract and retain
profitable customers'.
According
to the Aberdeen Group, over 9% of your revenue could
be lost due to inefficiencies in the sales order
management cycle.
Take
a drive down the information highway of a typical
corporation... See how Quotation Management... or
Lack of it... Can impact the activities of various
departments.