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iQuote Quoting
- Market Segmentation
For organizations that sell products to
various regions and vertical markets, effective
deployment of marketing
resources is essential for success
The lack of accurate profit, margin and quote
to cash data by market can render executives to
make
decisions without the full profit picture
Use IRR for iQuote to:
- Identify market segments' profitability, win-loss,
and margin and quote to cash contributions at
a granular level by product, product type, market
or sales rep
- Target sales resources on markets and product
lines that will have the greatest impact on
profitability
- Improve underperforming sectors, product lines
or markets by means of market segmentation analysis
to focus resources.
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