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Customer
Surveys
Interactive
Results Reporting Sample Reports
Customer Surveys to Achieve Client
Excellence
Customer Surveys are essential to protect
customer retention, and to anticipate where your customers
will focus future dollars and mind share.
Use Interactive Results Reporting
survey management tools to capture customer feedback
across all channels of client interaction.
 Report
and act on the findings in order to:
- Turn customers into stronger advocates
- Identify how customers perceive your company, products,
services and vision
- Fine tune customer service and the customer experience
to optimize profitability
- Ensure regulatory and business process compliance
- Protect your customer base revenue from predatory
competitor activities
Management Advantages:
- Reduce costs and resources required to secure accurate
customer surveys
- Use survey results to drive improvements to operational
processes and exceed customer expectations
- Use customer surveys to guide your management team
on critical decisions
- Gain valuable insight on where and how to improve
the customer experience
- Track the impact and results of your investments
to improve customer perceptions
Staff Advantages:
- Empower your employees to improve the customer experience
needs of each client
- Easily control survey result view rights within
your favorite CRM system
- Help staff to make better client interaction decisions
based on survey results embedded within customer records
in your CRM system
Report Features:
- Integrate survey results within customer profiles
in your favorite CRM system
- Invoke time comparisons on customer surveys to monitor
performance trends over time
- Merge customer survey results with other customer
data to rate customer survey value by location, revenue,
etc.
- Expand surveys to include internal staff audiences,
partners and social communities
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'Increasing
customer retention by just
5 percent can increase profits by
25 percent to 95 percent. '
Bain
& Company
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