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Product
Mix Performance
For companies that focus on selling products
with higher margins, maximizing profitability
and customer thresholds for pricing becomes a
constant challenge.
Growth is often limited when companies target
the wrong product pricing with their marketing
programs because the information to analyze product
profitability takes too long to assemble or is
incomplete.
Gain better product mix strategies by using
IRR for iQuote to:
- Measure and manage how fast each product delivers
profit to the business (date quote created vs.
accepted)
- Prioritize products that generate cash the
fastest (faster quote acceptance timing)
- Quickly differentiate lower margin product
that can be quoted/sold promptly that may be
be more profitable than those that have higher
margins but longer quote cycles
Product Mix Performance Benefits
- Gain product category and item level insight
into profitability, and cash contributions on
quotes won and lost
- Rank the best products and services for market
share growth initiatives
- Monitor cash improvements resulting from product
mix adjustments, and identify the effects of
price, volume and fluctuating cost changes
- Identify alternative lower profit products
that will support longer quote cycle items
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