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Market
Segmentation
For organizations that sell products to various
regions and vertical markets, effective deployment
of marketing
resources is essential for success.
The lack of accurate profit, margin and quote
to cash data by market can limit executive abilities
to see the entire profit picture that impacts
performance.
Use IRR for iQuote to:
- Identify market segments' profitability, win-loss,
margin and quote to cash contributions at a
granular level by product, product type, market
or sales rep
- Target sales resources on markets and product
lines that will have the greatest impact on
profitability
- Improve underperforming sectors, product lines
or markets by means of market segmentation analysis
to focus resources
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