Bunzl Retail Supplies, Ireland

Client Profile:

Bunzl Retail Supplies one of the largest packaging companies in Ireland.

Bunzl Retail Supplies is a wholesale distributor of a wide range of high quality products suitable for every major area of the retail and catering industries.

www.bunzlretail.com

The Company:

One of the largest packaging companies in Ireland.
Bunzl Retail Supplies is a wholesale distributor of a wide range of high quality products suitable for every major area of the retail and catering industries.

The Reporting Challenge:

With 2000 product lines sold to over 3,000 customers by 10 sales reps and a busy tele-sales department, it was becoming impossible to:

• Keep on top of sales trends and poor performance
  
  
• Monitor sales performance for a high volume low margin business
  
  
• Identify slipping margins in some sectors as well as
  extending trade on more profitable lines
  
  
• Create timely and accurate reporting for management
  

The Solution:

Implement Interactive Results Reporting to:

• Deliver sales data from the accounting system to management in order to quickly analyze sales data without the need for regular lengthy printouts
  
  
• Empower flexible reporting that allows analysis by customer, product, group, type of business, area, sales rep
  
  
• Provide hi impact clarity to the sales team by means of various report drill downs and options that identify trends and areas for improvement
  
  
• Protect sales margins by sorting profitable and non profitable product lines

Results:

• Improved performance of profitable product lines: Actionable reports to leverage successful products and visibility on lower margin item.
  
  
• Higher sales rep performance: Sales trends over a period of time are easier to analyze.
  
  
• Protect margins: Sales volume and profit slippage are quickly spotted allowing for corrective action.
  
  
• High user adoption: The system is user friendly and minimum training is needed.
  
  
• Hi impact report flexibility: Accurate reports prepared for management meetings require far less effort to create and deliver more clarity.
  
  
• Fast Implementation: Up and running before the next reporting period