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Put your business
on the map, free of charge, through Google Local
Search
Google maps provides a powerful way to look at
an online street directory, or peer down on our
neighborhoods via "satellite" or hybrid
view.
For corporations, Google Maps is fast becoming
a tool for customers to find you… specially
for prospects that may be in close proximity to
you that you may not be aware of.
Business to business and consumer to business
buyers are increasingly turning to Google Maps
to find local suppliers for commercial products
and services.
Google's ascension to the pinnacle of Search
Engine
dominance is a business phenomenon that few organizations
can afford to ignore.
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 The
evolution of search engine prowess is increasing at
an exponential pace. From 1st generation meta tags,
to text based AdWords.
AdWords by definition allows organizations to advertise
their products and services against any keyword or compilation
of keywords. Today's AdWords have evolved to become
a living, breathing 'text' auction.
If you wanted to pay $1 for a position at number one,
and your direct competitor wanted it more, they could
pay $1.50 for position number one. The price per click
for keywords continues today to be spiking higher and
higher.
Google Maps represents next generation search engine
functionality, and the next battleground for marketing
dominance.
Instead of going to the search engine to find a product
or service by text (including listings from all over
the world), your prospect can go to a map of their area
and then search a geographic region for the products
and service they seek.
For example: Instead of going to Google and typing
'Japanese Restaurant in Toronto' getting various results,
Google Maps is now allowing companies to submit their
company name, address and blurb about what products
and services are offered to the market.
When prospects search on the Toronto map for Japanese
restaurants , little icons appear, and text bubbles
with phone numbers and email addresses also come up…in
proximity to the customers' target location.
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'Japanese
Restaurants Toronto'
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Text Based Google search vs
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Google Maps search
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 Google
Maps is the foundation for even more powerful next generation
search that includes:
a. 180
Degree Panoramic Street Tours New
York Example
b. Geographic search from Mobile
Phones and Turning Black
Berries into GPS devices
To sign up for Google maps free of charge Simply
go here and then sign up for an account. Once
you have an account you can create your company's bio
and address listing, then use Google's phone verification
or postcard in the mail which provides the validation
details. It's a new and powerful marketing tool that
is well worth getting in on.
Most new tools from Google end up being winners.
The million dollar question is 'how long with Google
Map subcriptions be free ?'
Time will tell, however Microsoft, Yahoo, and Wikipedia
(which plans to launch open source search engines) will
undoubtedly attempt to keep Google on their toes.
To sign up with Google for free and start the process
of getting listed go to the Google
Maps Business Center.
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